If you are pressed for time and tenants, you’ll want to read this! Property rentals can be very lucrative if you know how to market to your potential guests. Whether it’s an apartment for rent, villa rental for vacationers, or a golf holiday rental, you can boost profits with these simple marketing strategies.
Maximize Holiday Rental Promotions Online
Don’t ignore the tremendous power of the Internet. Imagine spending a mere $5 to $15 per month to advertise your Spain property rental to folks around the world 24 hours a day, 7 days a week! That’s exactly what you’re doing when you start your own website that is focused on property rental.
For only a few dollars per month, you can have an entire website dedicated to promoting your apartment for rent or vacation villa rental. You can put as many photos and updates as you want. There are no limits because you will be the owner! You can even offer online specials and discounts to Internet users.
To make your website really popular with the search engines, include travel articles and city information about nearby areas. For example, if you own a rental property in Marbella, Spain you can write content about that area and include keywords about traveling to Marbella. The same goes for other Spain holiday hot spots including Costa del Sol, Benalmadena, Fuengirola, Mijas, Puerto Banus, and Elviria. Tourists will be searching online for a place to stay. Yours can be the one they choose!
Promote for Events and Recreation
If you have a vacation rental that’s near a major tourist or sports attraction or where major events take place, then focus some of your marketing around the attraction or the event. For example, if your rental property is near a popular golf course in Spain where major tournaments are held, you can advertise in golf-focused magazines, golf-related stores, or golf web sites. This enables you to reach a targeted audience.
Don’t Forget Past Guests
A guest who rented from you once may visit again. You will have all the mailing addresses or email of your guests, so send a mailing out occasionally inviting them to stay once more. Offer a “special” for past guests only. It’s much easier to sell to those who already know you than to find new customers.
Include All Features and Benefits in your Promotions
When promoting your rental property, be sure to include all the features and benefits of staying at your rental property. You should list all the items or appliances that are included with their rental for convenience. The more you tell, the more you’ll sell. Tourists want no surprises when it comes to a place to stay on their trip.
With these promotion techniques, you can reach a broader audience for your vacation rental property and watch your monthly profits grow!